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Business manager6/1/2023 ![]() Who should create a Facebook Business Manager account? This is particularly useful for agencies that have to run ads for multiple clients, as well as for businesses that are targeting different types of audiences. Build different custom audiences for different ad campaigns.Again, because Personal Profiles are not tied to your or your clients’ Facebook Page, it’s easy to maintain an up-to-date roster in Business Manager. Easily revoke access for people who no longer work for you.This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security. Control how much access each employee has based on their role. ![]() We’ll show you how to do this later in the article. You can give access to agencies, partners or vendors without giving them ownership of your business assets. Securely share access with multiple people.This means you have a central location to keep track of your ads and post performance, which makes it easier to organize your efforts. Effectively manage multiple Facebook Ad Accounts and Pages in one place.This means you no longer have to worry about privacy concerns or accidentally posting something that’s meant for your Facebook Personal Profile to you Facebook Page (or vice versa). Separate your personal profile from your business page.But let’s highlight the tool’s top benefits: Now that you know what Facebook Business Manager is, you have some idea of why you should use it. This means you can seamlessly delegate tasks between multiple employees securely.įor agencies, this means you can link multiple client Facebook Pages to your Facebook Business Manager account without linking your or your employees’ personal Facebook accounts as administrators.įor businesses, it also means allowing employees to manage your Facebook Page without essentially having over ownership of your Page or assets. ![]() It also allows you to grant full or partial access to team members based on their role.
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